Pfizer’s Xalkori - The story could get better
Sunday, November 27th, 2011As far as personalized medicine goes, it doesn’t get any sweeter than Pfizer’s (PFE) Xalkori. As the industry is moving away from a “one size fits all” model to personalized medicine, this drug sets an enviable example of how to get fast approval for a lucrative niche indication by selecting the right patients. Hailed as the poster child of personalized medicine, Xalkori is currently approved for lung cancer patients whose tumors have rare mutations in the protein ALK, which occurs in ~4% of non-small cell lung cancer cases. (more…)